A creamy and naturally vibrant purple yam jam made without artificial food coloring, using fresh purple yams and simple ingredients for a comforting Filipino dessert.
Stir constantly during cooking to prevent burning and achieve a creamy texture. Use fresh purple yams for best color and flavor. For dairy-free, substitute butter with coconut oil and evaporated milk with more coconut milk or non-dairy creamer. The jam thickens further when chilled and can be loosened with a splash of coconut milk before serving.
Keywords: ube halaya, purple yam jam, creamy ube, Filipino dessert, no food coloring, homemade ube, natural purple yam, ube recipe